Is this the Time? (1991) 10 negatives
Original version for R.K.H. Ltd advertising agency
From Hags book ‘How Things Are’
The clock ticks with our evolutionary progress as a species. Our clocks – we made them – we defined this time. The Planet has another sort of time. Will we reach enlightenment before we destroy the systems that we rely upon to survive? War, famine, pollution, are they not expressions of paranoia, greed and our egocentric ideas of consumption in order to create happiness. Movement is a property of time – how much movement do we have left?
Three photographs were commissioned on the theme of time to Advertise TSMS (Television Sales & Marketing Services UK) who sold commercial time on television. It was a national campaign with full page adverts in national papers as well as trade magazines and of course a TV commercial.
I returned to this image and made Spilling Time. View here.
The retouching on this proof especially on the butchers face was heavy to compensate for the poor quality and course screen reproduction found in the national press in 1990. This was standard practice.
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Created by Hag without the use of a computer by Combination printing.
Collage Montage Surreal Photography.
